BARBARELLA
Barbarella was a one-woman brand I built from the ground up, concept to checkout.
I was the founder, designer, art director, illustrator, photographer, copywriter, stylist, web builder, and marketer. I created the visual identity, designed the products, produced and styled the shoots, built the online store, and managed everything from social content to packaging, press, and sales.
Barbarella Logo
I crafted a visual identity that could float across product lines, anchored in black and white, but always full of personality.
Soft goods, sharp branding
This styled flat lay was part of a retail pitch. Every product, print, and prop is designed by me, turning cozy goods into a brand experience.
Soft products. Wild energy
Real kids, real chaos, and real joy, all styled and directed to keep the energy raw but branded.
Design that plays nice
A lifestyle shot blending Barbarella’s playful edge with everyday moments. Styled to feel natural, cozy, and a little cheeky, just like the brand.
Sleepover vibes, Barbarella-style
One of our candid-style shoots, minimal posing, maximum attitude. The “Sweet Dreams” line in action, designed to blend comfort with character.
Bed, book, and a band
This lifestyle scene captures Barbarella’s spirit in action. I styled and directed this playful shoot to highlight bedding details while anchoring the brand in everyday kid magic.
Wrapped in wonder
A clean and dreamy setup, capturing the cozy-meets-cool vibe of Barbarella’s bedding line.
All art and set design is done in-house.
Dream big, even in mini size.
Part of Barbarella’s signature bedding line, this crib set features custom-designed unicorn graphics and soft-touch cotton. Designed to spark imagination and make sleepytime stylish.
Built-in bedtime smiles
From art direction to production, this photoshoot brought the Barbarella vibe to life.
Community matters
A milestone shoutout graphic celebrating our online growth. Created as part of a micro-campaign to engage our followers and boost retention.
Etsy Banner
I designed this Etsy banner to capture Barbarella’s bold, playful tone, mixing unicorns and astronauts, to make baby gear feel anything but basic.
Tiny prints with a bold voice.
Paper goods with personality.
These postcards, illustrated and written
In-house, added a personal wink to every Barbarella package.
Tiny art. Big attitude
Barbarella’s mini postcard set combined bold design and playful messaging. These little prints pack big brand energy, perfect for flat lays and gifting
Jot it down, sparkle later
This unicorn notebook brings Barbarella’s iconic character to paper goods. Designed, illustrated, and styled by me, it’s where bold lines meet soft dreams.
Scribbles meet sparkles
Custom notebooks were part of Barbarella’s stationery line, designed with hand-drawn patterns and uplifting phrases. Styled for gifting, journaling, or just looking hella cute on a desk.
A story in six panels
This fold-out card set was created as a playful brand intro, mixing illustration, typography, and a sprinkle of sass. Designed to charm parents and kids alike.
A catalog I created to showcase the brand’s product range to clients and store owners.
Barbarella wasn’t just bedtime. Our soft goods carried the brand vibe outdoors.