TONYMOLY
Tonymoly is a South Korean beauty brand known for its playful packaging and effective, affordable skincare. It blends K-beauty trends with natural ingredients.
In partnership with Glickman Shamir Samsonov, I led the creative adaptation of TONYMOLY’s brand for the Israeli market, making sure the charm of K-beauty landed loud and clear.
I worked closely with a team of creators to define the local color palette and visual language, designed key brand assets, and collaborated directly with the client to deliver a bold, cohesive launch across retail, digital, and social.
SOCIAL MEDIA VISUALS
Playful, scroll-stopping content, I created in collab with a pro photo studio. Carousels, bento grids, and bold #aesthetic built to stand out
WEBSITE & LANDING PAGES UX/UI
Mobile-first landing pages that turned heads (and converted).
WEBSITE UX/UI DESIGN & STYLING
Adapted for the Israeli market with punchy copy and glam visuals.
WEBSITE UX/UI DESIGN & STYLING
Adapted for the Israeli market with punchy copy and glam visuals.
WEBSITE UX/UI DESIGN & STYLING
WEBSITE UX/UI DESIGN & STYLING
Short-form video sponsorships - art direction and design by me.
TONY MOLY site UX/UI and design
CATALOG DESIGN, STYLING & PHOTOGRAPHY
I designed the full product catalog with a clear layout, fun vibes, and heavy K-pop energy.
FACEBOOK COVER - TONYMOLY ISRAEL
Animated header, I created for TONYMOLY’s official Facebook page.
PRODUCT CATALOG, STYLING & PHOTOGRAPHY
Glossy bunnies, tomato creams, and pandas in print.
I designed the full product catalog with a clear layout, fun vibes, and heavy K-pop energy. Products starred as characters, not just SKUs.
TONYMOLY SWEETS - LAUNCH EVENT
A sensory overload pop-up for press & influencers.I teamed up with an event studio specializing in immersive experiences to style a space packed with textures, tomatoes, and sweets. Everything was photo-ready and edible.
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
TONYMOLY SWEETS - LAUNCH EVENT
Cute. Collectible. Totally extra
Designed limited-edition gift cards styled like real bills, each themed around a TONYMOLY best-seller.
PRODUCT CATALOG & STYLING
Full design process
PRODUCT CATALOG & STYLING
Full design process