RIVER NOODLES BAR
As part of my collaboration with Hamitbachon, a culinary creative agency, I worked on the visual identity of River Noodles Bar, a well-known Asian fusion restaurant chain in Israel.
I designed a variety of brand assets, including menus, in-store signage, packaging, and digital content.
The focus was on keeping the brand’s look fresh, appetizing, and true to its bold, flavor-packed personality.
River - Branding Concept
Part of a rebranding project for River, this bold, fashion-inspired visual blends tradition with modern flair. The mirrored layout and vibrant floral elements were designed to refresh the brand while honoring its Asian roots.
Menu Design
A modern take on traditional aesthetics. This menu blends rich photography with Japanese cultural references, inviting customers into an immersive dining experience.
Branded Packaging & Delivery Bags
Created a versatile packaging system and color-coded bag series for takeout and delivery.
River KID Meal Box
Designed an imaginative, colorful kids' meal experience - from structural packaging to the final pirate ship look.
Delivery Set - River To-Go
Created a full delivery kit experience, functional, photogenic, and fully brand-aligned.
"It’s a Sushi!" Gift Box
Concept & design for River’s Surprise Sushi Box for new moms. A playful twist on the classic baby delivery motif.
Cocktail Napkin Kit
Illustrated napkins and utensil wraps in a clean black-on-white style. Adds a crafted, premium feel to the unboxing moment.
Branded T-Shirt & Posters
Developed striking visual assets and merch to support the brand’s playful voice. From packaging to print, it all connects.
Storefront Branding
Full-scale window visuals for a new branch launch. Designed to turn foot traffic into fans before the doors even opened.
Lifestyle Visual - Cozy Moment
Part of a lifestyle photo shoot showcasing River as a cozy, crave-worthy comfort food moment at home.
Lifestyle Visual - Cozy Moment
Part of a lifestyle photo shoot showcasing River as a cozy, crave-worthy comfort food moment at home.
Lifestyle Visual - Cozy Moment
Part of a lifestyle photo shoot showcasing River as a cozy, crave-worthy comfort food moment at home.
Israeli Independence Day Banner
Bringing sushi to the celebration - designed a playful fusion of national pride and brand identity for Israel’s Independence Day.
Purim Campaign Visual
A cheeky seasonal visual that riffs on disguise and tradition. “Not every day is Purim” - but River always serves drama.
“Opening Soon” Announcement
Mystical and minimal. This teaser campaign built buzz across social with poetic imagery and soft typography.
Hanukkah App Promo
A festive Hanukkah campaign designed to drive mobile app engagement with bold visuals and thematic styling.
